Last year I took on a 100 Day Writing Challenge. Now, I’m sharing some of my (slightly edited) results—the writing part of it—with you. Read more about how I (barely) completed the challenge and read on for day 89 of 100.
Day 89 Challenge: Discuss 3 tips or tools that small businesses (or blogs or solopreneurs*) should use in order to minimize the time they spend on social media, but still get disproportionate results. (250-300 words)
Social media for any business can be an all-consuming job. That’s why businesses big and small are hiring people to manage their social media—eff that noise. You’re a small business (or a small one-person) you
don’t need to can’t hire anyone else. You also can’t go spending more time online to get results. Here’s how to minimize time on social media.
What you’ll say: Develop a content strategy plan. It could be as simple as setting up what days you’ll post on different networks, or what content you’ll promote throughout the week. For example, maybe you want to post to Facebook twice a week, to Instagram three times a week and to tweet every day during the week. Having a simple plan written down will make it easier to quickly accomplish your social media tasks.
When you’ll say it: Now that you know what you want to say, use a tool like TweetDeck, HootSuite, Buffer or Klout to schedule and manage (most of) your posts. That’s right. Schedule your posts in advance. Then, your social media works hard during the week, while you work hard on every other little thing to keep your business going during the week.
How you’ll turn up the volume: Finally, download those social media apps to your phone or tablet. Then, next time you’re waiting in line, BAM, you’re also online… social media liking, retweeting and sharing like a pro.
These quick tips and tools will help you and your small business (or blog or solo-gig) get the most from social media, with less time than you ever imagined. Now tell me, what other tools or tips do you use that help you get the most from your time AND from social media.
*This addition is mine. I think these tips can work GREAT for a small biz, but I also think they can work for my blogging friends & the creative entrepreneurs I know and love.