Tag: Advertising

Real Life MadWoman: How I got into advertising.

Let me start by reminding everyone that no two career paths are the same. Especially into advertising. And especially into the creative side of advertising. Some go straight through college knowing they want to be in advertising. Some come to it as a second career later in life. This is my (abridged) story.

When I was a child I wanted to be a children’s author and illustrator. And an architect. And a dance teacher. And a reporter. And a dance teacher again.** Then reporter, or rather, “journalist.” And that’s what I was to the path to becoming.

I was in college. Studying communications with an emphasis in journalism. I worked for the school newspaper. I interned at a major dance magazine. I wrote opinion columns that afflicted the comfortable and comforted the afflicted. I proudly amassed a portfolio full of writing clips that surely would have landed me (at the very least) on the obit desk of some newspaper where I would have been happy to start my career.

And then, I enrolled for my final fall semester of what I believed to be my college career. I signed up for a couple advertising electives. I went to class. I loved it. I got an advertising internship. I loved it.

I was graduating college with a relevant degree but without the portfolio needed to get the job I wanted — copywriter at an advertising agency. (that’s like Peggy on MadMen)

So, I worked at a newspaper for a hot second and then up and moved to Boston for grad school to get a master’s in advertising Note: you don’t need a master’s degree to work at an ad agency. At all. But, that’s a different conversation/post for a different time.

Then, I did what anyone would do. I started interviewing. Started working. And here I am. On full-time gig #3 in adland.

This is just one post in a series of what it’s really like to work in advertising today. Keep following along to see what other myths I can uncover for you. All gifs courtesy giphy. I do not own these images.

**You can totally be in advertising and still be a dance teacher, despite what anyone says.

Real Life MadWoman: A column of sorts.

When I tell people I’m a copywriter, they usually give me a strange look. They think I help people get the Ⓒ for products and such. I don’t. When I tell people I work in advertising, I usually get a less strange look. And a few questions about what I do, what clients I work on and whether or not advertising is like it is on TV. So, a column of sorts about what it’s like to work in advertising here and now.

A few of things have led to this idea:

First, the return of, and soon to be end of, AMC’s Mad Men.
Second, a column I read about taking nothing for granted when writing (assume your readers know nothing… not that they’re stupid, but that they nothing about where you’re coming from… I KNOW you’re not stupid.)
Third, knowing that writing what I know seems to work well for me.
(Fourth, it gives me an opportunity to use some sweet Mad Men gifs.)

Spoiler alert… real life advertising in 2015 is mostly not like Mad Men. Though, there are some similarities.

I know that this isn’t a revolutionary idea — to write about what advertising is now versus what’s depicted on TV. But, I figure I can add my two cents from here in Boston. So, I want to know, do you have any “is it really like that” questions? I’ll do my best to answer them. And I’ll do my best to share what I know to be true about the ad industry today.

A Little History Gets Me Every Time

I love being busy. I find I get more accomplished. I sleep better. I feel better. All around, for me, busy is better. And recently, I’ve been busy with a few things. Planning and taking our trip to Rome. Getting our home in proper order for the holidays. Prepping for a craft show. And work. Since I typically share details about the other things, I thought I’d share a few about what I do nine to five.

Screen Shot 2013-11-06 at 9.11.41 AM

Most recently (as in, last week) my team launched a new site, KennedyandOswald.com. Our client, National Geographic Channel has a docudrama, Killing Kennedy, premiering this coming Sunday (11/10) and the site we built is the companion site. The movie is based off the book of the same name, by Bill O’Reilly. You can visit the site now, but if you visit Sunday night during the movie, you’ll also get to live sync with the show. (Do it!)

I never thought I was very good at history growing up, so I was happy to redeem myself with this project. Have a look!


**This post (as with others on this site) is filled with my own thoughts and opinions and does not necessarily represent the positions, strategies or opinions of Mullen Communications, Inc., or their clients.**