Your Blog Gets Me Every Time

mac-glassesvia

Or why I stopped reading your blog.

As a person who occasionally writes a blog, I also like to occasionally read them. But more and more, I find myself reaching for something else these days.

Don’t get me wrong, small, local blogs are still my go-to when I’m looking for a review, the latest drink place, or just beautiful photos of my beautiful city. Plus, most of those are blogs are written by some lovely people who I happen to call my friends, and I enjoy seeing what they’re up to when they’re out and about.

But lately, I’m more likely surfing to FastCo, an industry (advertising) pub or the straight up news. Also, I’m trying this old thing where you step away from all the screens and put a book in front of your face and enjoy that for a while.

However, it’s not just other outlets that are driving me away. So here it is. Why I stopped reading your blog:

  • Your blog’s sponsored posts are the same as the next blogger’s sponsored posts, are the same as the next blogger’s sponsored posts. And they can’t all be genuine, and a lot of the time, it seems like none of them really are. I get it. Certain brands reach out to certain bloggers in order to reach a certain demographic (mine, apparently.) But just because you can say yes, doesn’t mean you should.
  • Your blog feels empty. I love cute pictures of pretty drinks and outfits and decorations just as much as the next girl. Hello, I have a Pinterest account. But that’s just it. I HAVE a Pinterest account. I was reading your blog because I wanted to know about you and your thoughts and your ideas. Where did they all go? 
  • Your blog’s daily posts are just that, “everyday.” Every once and awhile there’s a gem in there somewhere. More often than not, it’s a rehash of your Instagram feed (which I’m already following, by the way), or it’s another list of links (glass houses, I know), or it’s a post about how you haven’t posted in so long* and it goes on forever and forever. (and forever.) 
  • Your blog is riddled with typos and it drives me mad. If it’s so important for you to get that post out right away, please take a few minutes to proofread it. Wait… you don’t want to take the time to read it? Then, tell me — why should I take the time to read it? Do us all a favor and type your post in Microsoft Word. Or copy and paste it into a site like Grammarly. And if you must get the post up and don’t have time to read it… hit publish, read it and if you see a typo, go ahead and fix it.

That’s really all there is to say on the subject. I just had to get it out there. It’s partially because I see how much brands are paying for your blog content and I also see how that blog content is riddled with typos. And how, too often, it’s just not interesting.

So, bloggers. Let’s step up our game. Make your blog worth reading again. If you want readers that is. Or just write for you. Just don’t be upset if I miss the big news about what book you’re reading, the tacos you ate last night or how X brand helped you make mornings better.

*As much as we all wish it were true, no one is sitting by their laptop in the morning to see if you hit publish every day. So who cares if you haven’t posted in SO LONG. Don’t even mention it. Move on. Write something today. And tomorrow. And then stop if you want. (Just please make it worth reading.)

6 comments

  1. Molly says:

    CAN I GET AN AMEN

    I’ve been thinking all this lately. Blogs have gotten booooooring and the writing-for-writing’s-sake is all but gone.

  2. Susan says:

    I feel the same way too but I feel myself getting anxious that I’m doing the same thing I hate reading, playing it safe. There are many blogs that I’ve loved that just seem formulaic without any of the passion it had when I started reading.

    • Kelly says:

      Thanks for reading, Susan! I agree. I think that’s the toughest part of it all, right? Making sure that the same thing that drove you to start a blog still comes through in all your writing. Or, if it’s changed, that you continue to focus on bringing “you” through in your posts as your story evolves.

  3. I stopped reading so many blogs when I started reading more books, so I love that you put that here. Unfortunately, I mostly read on my phone because it’s convenient. So, I’ve really been considering that screen time thing you referenced above. Your list is full of great reasons to stop reading certain blogs, just don’t give up on them all. And, of course, I always love your writing. I guess it just gets me every time.

Leave a Reply

Your email address will not be published. Required fields are marked *